Vintagen App

Location-Based Recommendations Native App

Project Summary

To design the UI for the mobile version of a vintage clothing sales app and prepare for handover to developers

The founders of a vintage clothing sales app want

2 to 3 key functionalities (create a profile, upload items to sell, leave reviews for other sellers) and design the UI for their mobile app.
Define the UI direction that will work for their branding and digital UI.
The final UI design should meet the design requirements listed and deliverables will need to be ready to hand off to the developers who will implement the designs.

Project Details

Key skills

Competitor Research, User Testing, Wireframing, Prototyping, Graphic Design

Tools

AdobeXD, Vidyard, Google Meet, Powerpoint

Check out prototype

5 W’s

WHO

The target audience is primarily 25 to 34-year-olds who want to explore and sell any vintage or pre-owned fashion items online.

WHAT

A vintage or pre-owned fashion items sales app that

Allows users to sell/buy vintage clothing effortlessly
Give recommendations based on preferences
Can message seller/buyer directly
Easy signup process

etc.

When

Looking for any vintage or pre-loved fashion items to buy or sell

Where

Anywhere

Why

This app focuses on the young generation and gives them the thrill of finding treasures. Not only that it is also a platform for them to sell their vintage treasures easily with a touch of a button. Vintage and pre-loved fashion may once have been the reserve of the thrifty or those with a meticulous eye, but today, shopping this way is not only more in step with our more conscious mindset, it’s also a better way of finding treasures that will stand the test of time, both in terms of style and quality.

Strategy

Competitor Research



Create Profile

Get inspiration from Depop and eBay. Made the initial sign-up process hassle-free by including Facebook and Google sign up to gain more users. The seller will need to fill up more info later when the user decided to become a seller.

Feature:

Simple single page sign up process (username, name, password, email address, profile picture)
Seller: need additional information (credit card/PayPal info, product descriptions, etc.)



Upload Feature

Get inspirations from Depop and Ebay for this feature. Users will be able to quickly upload and create a product profile for an item that they wish to sell.

Feature:

The ability to upload or capture images of the product, product descriptions, hashtags for SEO purposes, and pricing.

l

Leaving Review

Get inspirations from Depop about how buyers are able to leave reviews and ratings for the products/sellers.

Feature:

Used an easily recognizable rating system (5 stars rating, text field, able to upload the product picture), categorized and arrange the reviews based on stars.
Buyers will be able to message sellers directly to ask any questions regarding products.

Visual Design

The design focus on youthful, playful, and exploration to represent the younger generation.

1A535C

4ECDC4

F7FFF7

FF6B6B

FFE66D

User Stories

User Story 1

When I am using the app, I want to be able to search the items and want the app to give me suggestions based on my search history or preferences so that it will save me time.

Entry Point: Log in/Sign up

Success Criteria: Able to use the search bar and have a recommendation section.

Log in/Sign up
Home Page
- Search bar
- Recommendations

User Story 2

When I am using the app, I want to be able to buy and sell the products without having to create two separate accounts so that I can keep everything in one place and I can do both shopping and selling at the same time.